WHAT'S NEW
adidas - Chelsea Signing Session
With the launch of Chelsea’s new Third Strip,
adidas wanted to grab the attention of the club’s fans and drive
sales
Evoke were once again commissioned
to generate WOM, awareness, buzz around the new Chelsea Third Strip, available
to Chelsea fans through the annual signing session held at the adidas flagship
store on Oxford Street
Various additional engagements took
place in and around store to increase consumer experience; which included green
screen photography (with free onsite printed keepsake photo) and face painters
for the fans
Over 300 bespoke green screen prints
done for Chelsea Fans throughout the day including the session
A whopping 373 consumers passed
though the doors during the signing session hour
Y-o-Y increase in
sales
22/9/2011 posted by Evoke
Filed under: adidas
Sony PlayStation Access
To increase awareness towards, and fans of, the PlayStation Access network ( http://www.facebook.com/playstationaccess)
via exclusive events hosted in underground venues across 5 cities nationwide.
The events offer a platform for gamers to meet up, sample new software releases
before they hit the shops, take part in exclusive competitions with prizes and
enjoy top live talent.
Evoke sourced 5 unique venues in the
chosen cities: Birmingham, London, Bristol, Manchester and Glasgow. Branching off a main Hub/Bar area,
dedicated themed rooms for sampling various software titles were created at each
venue including: Resistance 3, Uncharted 3, 3D, PlayStation Move, Third Party,
and Over 18s areas (venue/release date dependant).
Resistance 3 was the
main focus for the Birmingham dates, with an immersive room
created to put consumers in an environment that brought the game to
life.
Resistance 3 was also
the main focus for the London event, hosted in partnership with
Punch Drunk theatre company, to
provide a fully immersive live theatre experience.
Results:
•
Attendees provided a
very positive reaction to the event, and
experiences.
•
Dwell time was long,
with the majority of guests staying for the duration of the opening hours; in
order to trial the whole range of software and experiences on
offer.
•
The Resistance 3 room
was very popular, with guests commenting on the authenticity of the props, and
the immersive environment they created.
•
The number of people
‘liking’ the PlayStation Access Facebook page increased by over 65% over the
first week (Birmingham event) and in excess of an additional 180% guests during
the first week of events announcements.
21/9/2011 posted by Evoke
Filed under: PlayStation
adidas - Inspire Series - Triathlon Event
Sweatshop
staff across the UK were invited to the magnificent
Serpentine Lido, Hyde to have a motivational talk from Olympic Team GB
triathletes Alistair and Jonathan Brownlee. Sweatshop staff were taken to the
official venue for London 2012 to conduct a mini triathlon, to learn basic
transition skills and undertake. The winner on the day would win 2x tickets to
an Olympic event, runners up received signed apparel from Team GB triathletes
Alistair & Jonathan.
20/9/2011 posted by Evoke
Filed under: adidas
Sony PlayStation Access Retail Event (GAME - Oxford Street, London)
Brief: To create exclusive, invite only, events in store to
promote the launch of Resistance 3 on PlayStation
3.
Execution / Solution: Evoke created an immersive Resistance 3
gaming environment, using themed props and branding, and controlled ambient
lighting, to offer consumers the opportunity to sample the game before
launch.
Results (where
possible):
•
Over 80 keen gamers
attended the event, to be one of the first people to trial the
game.
•
Guests provided a very
positive response towards the experience and game. Example
comments:
·
“I
travelled 90 miles to get here, and I’m very happy with the set-up. I didn’t
realise there was a competition and now I’m even more
excited.”
·
“Resistance
3 is a fantastic game, I’ve been waiting to play this for
ages”
•
“Speaking
to the customers, they felt very privileged to attend an exclusive event and the
feedback of Resistance was generally very good. The props/lighting etc gave the
store good ambience, and was similar to what you would get at a trade/press
event. Kieran McGinley, GAME Store
Manager
19/9/2011 posted by Evoke
Filed under: PlayStation
adidas - Predator Roadshow
A nationwide road show tour of the UK including Republic of Ireland
for the launch of new adipower Predator boot. A premium football boot endorsed
by star players such as KAKA. Aimed to drive consumer trial, awareness and
sales of the new boot . Consumers are encouraged to challenge their mates to a timed controlled and power based skills test. Supported by adidas' top / key retailers JJB Sports, Greaves Sports, Lifestyle
Sports
There are fantastic competition prizes...so get down to your local store to
participate and enter the competition:
England & Wales
- JJB Sports Retailers:
Saturday,
16th July - Cardiff Queen's West
Sunday, 17th
July - Bristol
Cabot Centre
Saturday – Sunday,
23rd / 24th July - Manchester
Trafford Centre
Friday, 29th
July - Liverpool Williamson Square
Saturday, 30th
July - Wakefield
Westgate
Friday, 5th
August - Swindon Greenbridge
Saturday,
6th August - Leicester
Fosse Park
Glasgow
- Greaves Sports Retailers
Friday
– Saturday, 12th / 13th August – Gordon / Buchanan Street
Ireland - Lifestyle Sports
Retailers:
Friday,
19th August - Swords
Pavilions Shopping Centre
Saturday,
20th August - Blanchardstown
Centre
Sunday,
21st August - Dundrum Town Centre
27/7/2011 posted by Evoke
Filed under: adidas
Acer - Annual Summer Conference
Evoke were asked to
create, programme and manage Acer’s annual summer conference – and host a fun
day and night that would appeal to delegates, provide a platform to talk about
their business commercially and from a product point of view, and communicate
their position as an Olympic Worldwide Partner.
Devising an Olympic
theme to the day, Evoke compiled a fun filled and action packed day fit for an
Olympiad. Responsible for the initial invites and the online registration we
attracted 150 key guests. Evoke took over Savill Court Hotel for the day,
dressing and lighting various conference rooms and suites with various sporting
themes, and compiled a programme with Acer that allowed Guests to listen to
speeches, and be educated on Acer news and latest products. Guests also had the
chance to compete in our own mini Olympics including archery and shooting, plus
a show from an Olympic medal hopeful before a dinner and quiz hosted by Olympic
legend Colin Jackson.
Results:
150
Guests
Delegates scored on
average 9.5 out of 10 for their days experience, commentating that the day was
more compelling, enjoyable and memorable than other conferences they had been
to.
‘The Acer summer
conference was a huge success -
thank you Evoke’ Linda Hassall, Head of
Marketing.
26/7/2011 posted by Evoke
Filed under:
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